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description: Products in OmenDAO can be separated into three different categories
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# Breakup of inter-connected products

**Products for the General Public:** These are broad financial services designed to replace traditional banking, made for mass adoption and available to the public at large.

**Products for $OMEN Holders:** This group includes services like the lending/borrowing platform, meant to provide liquidity for long-term $**OMEN** holders. It also covers $**OMEN** bills and staking opportunities.

**Products for the Risk-Taking Youth:** The third category, crucial especially in the early phases, targets the more speculative, gambling-inclined demographic. $**OMEN** acts as a stake in the broader ecosystem vision, but many will try to profit from its price fluctuations for quick returns. These short-term traders are a vital part of the **OMEN** ecosystem, forming a key audience for our marketing efforts. Short-term holders of **$OMEN** are one of the largest revenue generators for **OMEN**, and this dynamic is well understood by those familiar with the ecosystem. Trading **$OMEN** is taxed heavily, and despite being a smaller player, **OMEN** has become one of the highest-earning projects on the Ethereum blockchain. This income supports the DAO, enabling it to deliver sustainable returns, fund the development of top-tier products, and maintain a competitive advantage.

**The Need for a Product Monopoly:** In an efficient market, competition usually drives profits to zero. To achieve exceptional success, it’s crucial to establish a monopoly over a unique product, which enables price control and continuous profitability. Competing on price is often a losing game, and limited financial resources can prevent bold strategies. This is similar to the venture-funded companies of the dot-com era – they looked profitable on paper, but their business models weren’t sustainable. Venture capitalists, like traditional banks, often pursue short-term gains. By leveraging short-term speculation in OMEN, the DAO remains profitable, reinvesting these profits into other products and continuously improving the user experience, focusing on growth until these offerings become self-sustaining.

**The Crypto Product Landscape:** Many crypto projects operate like Ponzi schemes, with little value outside of token speculation. Most protocols either don’t generate revenue or overstate their profits, which are usually confined within the crypto world, leading to a “player vs. player” dynamic rather than true growth. In contrast, our model shifts this speculative environment to benefit long-term holders.

**Understanding the Benefit Mechanism:** To grasp how this model benefits long-term holders, more details are available here:

{% content-ref url="game-theory/defi-expanding-beyond-the-prisoners-dilemma" %}
[defi-expanding-beyond-the-prisoners-dilemma](game-theory/defi-expanding-beyond-the-prisoners-dilemma)
{% endcontent-ref %}

